Data Mashups for Analytics

Type: Whitepaper

Product: Business Analytics, Data Integration, Big Data Analytics

If you’re not integrating all the relevant data sources for your business - including both transactional data in relational databases and unstructured data from social media and more - you might be missing out.

A 2015 Forrester Consulting study found that 52% of companies are blending 50 or more data sources - and 12% are blending over 1,000 sources.1

In this paper, Data Mashups for Analytics, you’ll learn:

  • How to get powerful insights by blending data on demand and at the data source
  • Real-world examples of companies saving money and increasing revenue from data mashups
  • Key questions to consider as you evaluate data integration options

1 Delivering Governed Data For Analytics At Scale, an August 2015 commissioned study conducted by Forrester Consulting on behalf of Pentaho