Aberdeen Group: The Analytical Masses – Building Self-Service Insight for Line-of-Business Decisions

About this Document

Business intelligence and analytical tools have recently become more coveted by non-technical business users to help them quickly make better business decisions. In this whitepaper, Michael Lock of the Aberdeen Group focuses on the effect of end user adoption, pervasiveness, and engagement of business intelligence on business performance.

Download this whitepaper to learn how to establish self-service analytics by:

• Tracking utilization and engagement
• Creating formal programs to build analytical skills and decision making
• Improving collaboration with external stakeholders