Indianapolis – Connections 2011 Conference — September 14, 2011 — Pentaho, a leading worldwide provider of Business Intelligence (BI) software, announced today that it has partnered with global interactive marketing provider ExactTarget to incorporate BI and real-time analytics into the ExactTarget Interactive Marketing Hub.
Using Pentaho’s BI and Big Data analytics integrated into its on-demand interactive marketing platform, ExactTarget powers its new Report Builder application and suite of real-time data analytics and customizable reporting for its clients around the globe.
Announced during ExactTarget Connections ’11, the world’s largest interactive marketing conference, the Pentaho-powered solution enables ExactTarget to offer a powerful integrated data analysis and reporting solution that allows marketers to explore interactive marketing metrics in real time to create more relevant and targeted cross-channel marketing campaigns across email, mobile, social media and the Web.
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“Pentaho’s Business Intelligence and analytics suite enables ExactTarget to power the real-time analytics and data-intensive cross-channel analysis marketers need to better engage today’s connected consumer,” said Scott McCorkle, ExactTarget’s chief operating officer. “Pentaho’s scalability allows us to support our global clients while the Big Data capabilities of Pentaho BI provides the solutions we need to manage the exponential growth in data required to power real-time marketing.”
“A recognized global leader and innovator in the email and interactive marketing, ExactTarget is setting a new standard as it incorporates BI and analytics into the ExactTarget Interactive Marketing Hub,” said Tom Leonard, Executive Vice President of Worldwide Business Development at Pentaho. “The fact that Pentaho will power ExactTarget’s next-generation analytics offering is a gold-plated endorsement of the strength and scalability of Pentaho’s OEM offering for SaaS/On-Demand software providers.”
About ExactTarget Connections 2011
More than 3,000 marketers from around the world are attending ExactTarget Connections in Indianapolis. The sold-out three-day conference features addresses from Wikipedia founder Jimmy Wales, CNN’s Soledad O’Brien, author Aron Ralston and executives from Facebook, Adobe, Yahoo!, Best Buy, Klout and Foursquare. The conference also features more than 50 interactive breakout sessions ranging from marketing best practices to building interactive marketing campaigns.
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