Centro Deploys Pentaho Business Intelligence for Better Tactical and Strategic Decision Making

Pentaho Helps Leading Media Services Firm Leverage Data to Drive Competitive Differentiation

February 24, 2009, Orlando, FL —

Pentaho Corporation, the commercial open source alternative for business intelligence (BI), today announced that Centro, a leading local online media services provider & technology firm, has deployed Pentaho BI Suite Enterprise Edition to integrate information from disparate systems providing ad-hoc, on-demand reporting and analysis to its entire organization. After only a few short months in production, Centro has already seen strong company-wide performance gains, increased operational efficiency and reduced costs.

Centro enhances the success of advertising agencies by helping them develop and execute comprehensive local digital campaign solutions. Using its proprietary technology, Centro streamlines the complex process of buying and selling online advertising among hundreds of national and regional agencies and thousands of local online publishers. Servicing more than 450 advertisers through their respective agencies, Centro quickly outgrew its Excel-based reporting system and sought a more complete business intelligence solution to drive better insight into operations and help steer strategic decision-making in today's challenging economic environment.

"We needed to deliver a business intelligence solution that would show immediate benefit by increasing efficiencies, containing costs, and helping drive revenue. By using Pentaho BI Suite Enterprise Edition, we were able to do so in a fiscally responsible manner, and in today's economic climate that is of utmost importance," said Peter Schmidt, Director of Business Intelligence at Centro. "Not only have we built a solid foundation for future expansion, but we also have assistance from the actual development experts at Pentaho and its large community of users and contributors."

Recognizing the high overhead costs of traditional, proprietary business intelligence and data integration tools, and inline with Centro's commitment to the Free and Open-Source Software (FOSS) community, Centro turned to open source in search of alternative BI solutions. After evaluating offerings from different commercial open source BI vendors, Centro selected Pentaho for its complete end-to-end BI capabilities, functional equivalency with proprietary BI software, and the value-added software and services in Pentaho Enterprise Editions. In June of 2008, Centro began using Pentaho Data Integration Enterprise Edition to integrate information from its custom media planning system to build a comprehensive data warehouse. The powerful, easy-to-use design environment of Pentaho Data Integration Enterprise Edition automated the extraction, transformation and loading (ETL) processes to create the data warehouse and currently updates information on a daily basis. With a solid information infrastructure in place, Centro expanded to use the capabilities of the Pentaho BI Suite Enterprise Edition in September to add query and reporting functionalities, interactive analysis, and dashboard features.

Centro is using Pentaho Reporting and Pentaho Analysis to deliver over 50 on-demand, user-prompted reports and interactive analysis views across every level of the organization ö every department has access to data, from the executive team to sales managers, and from finance to marketing and technology. Pentaho gives Centro greater visibility into customer, cost, and revenue trends with the ability to conduct deeper analysis on historical data across all facets of their media service offerings. Additionally, Pentaho BI Suite Enterprise Edition has improved operational performance. By creating more efficiency in the organization, the BI solution has added greater value to Centro's clients and has reduced internal costs. Pentaho BI Suite Enterprise Edition is deployed on Dell servers running CentOS, Apache, the Tomcat application server and the PostgreSQL database.

"Leading IT organizations like Centro are recognizing that they have a choice for BI in a tough economic environment," said Lance Walter, vice president of marketing at Pentaho. "They don't have to waste money on expensive proprietary BI software to deliver the business benefits of BI to their business users who need it now more than ever."

For more information on Pentaho Data Integration and the complete BI Suite, visit www.pentaho.com.

About Centro

Centro enhances the success of advertising agencies by helping them develop and execute comprehensive local digital solutions. Using their proprietary technology platform, Centro streamlines the complex process of buying and selling online advertising among hundreds of national and regional agencies and thousands of local online publishers. With eleven offices across the US, the Chicago-based firm services more than 450 advertisers through their respective agencies and has more than 8,500 digital media companies indexed in Transis, its automated media buying and execution software. For more information, please visit: www.centro.net.

About Pentaho Corporation

Pentaho is delivering the future of business analytics. Pentaho's open source heritage drives our continued innovation in a modern, integrated, embeddable platform built for the future of analytics, including diverse and big data requirements. Powerful business analytics are made easy with Pentaho's cost-effective suite for data access, visualization, integration, analysis and mining. For a free evaluation, download Pentaho Business Analytics at www.pentaho.com/get-started.

Pentaho Media Contact

US & Worldwide
Rebecca Shomair
Director of Corporate Communications
communications@pentaho.com
+1 646-484-8150

Media Contact

US & Worldwide
Rebecca Shomair
Director of Corporate Communications
communications@pentaho.com