Data Industry Leaders Chart “The Future of IoT” in Seminal Book

August 10, 2017, San Francisco, CA —

Pentaho, a Hitachi Group Company today announced the availability of a new book, “The Future of IoT: Leveraging the Shift to a Data Centric World,” which was co-authored by Pentaho’s senior director of Enterprise Solutions, Wael Elrifai; former president & CEO of Infobright, Don DeLoach; and Gartner, Inc. Research Director, Emil Berthelsen.

In much the same way that a ‘Magic Eye’ poster image suddenly appears, in 2013 various technological components came together and materialized into a gigantic global infrastructure called the Internet of Things (IoT). Experts estimate that the IoT will consist of about 30 billion objects by 2020 and a market whose revenues exceed $470 billion. With so much commercial upside, today’s IoT is like the ‘wild west’ with countless business and consumer technology companies setting out to stake their claims. However, technology strategists that don’t know where IoT is heading risk making very expensive mistakes and - worst case scenario - having to start all over again.

The IoT strategist’s blueprint

Three analytics software industry experts and thought leaders Don Deloach, Wael Elrifai and Emil Berthelsen recently published “The Future of IoT” - a blueprint and invaluable reference that inspires and informs senior IT strategists, architects and product managers on how to design robust, sustainable and profitable IoT roadmaps.

“First Receiver” – a new model for the connected data economy

The book’s central argument is that over time IoT’s focus will shift from siloed commercial and consumer products to enterprise applications whose underlying data is shared and sold across different departments and also externally to partners, customers and other businesses. In this context, data primacy - establishing which entity controls the capture and propagation of the data, and to whom and how  - becomes a key consideration in future governance and deployment architectures. The key is delivering the right data to the right constituent in the right way at the right time. Any underlying data element may be propagated to multiple consuming entities, but the key is leveraging the underlying utility value of the data.

To fully leverage this shift to enterprise and deal with the data primacy issue, the authors recommend establishing what they call a “First Receiver” architecture and governance model. In this model, one entity acts as the primary receiver of the IoT data and is responsible for all aspects of data ownership including replication, cleansing, security and enrichment for the benefit of all other connected data ‘consumers’.

The Future of IoT is rich with anecdotes, case studies and research to support this approach.


The Future of IoT is available now in paperback, hardcover and as an ebook on Amazon and through popular booksellers including Barnes and Noble, Apple, BookShelf, and may multiple other outlets.. A limited number of complimentary copies are available to journalists upon request (see PR contact below).

About the Authors

Don DeLoach, Former President & CEO at Infobright - Don is an experienced software CEO, who over the last 18 years served in that role with YOUcentric (CRM, sold to JD Edwards), Aleri (Complex Event Processing, sold to Sybase), and Infobright (Analytic Database, sold to Ignite Technologies). Don also co-chairs the Midwest IoT Council, and sits on the executive board of the Array of Things Project for smart cities. Don is an active thought leader in the IoT market and an editorial contributor to multiple focused media organizations and a prominent speaker in IoT.

Wael Elrifai, Sr Director of Enterprise Solutions, Pentaho (a Hitachi Group company) - Wael Elrifai is an expert technologist and management strategist, bridging the divide between IT and the business to deliver valuable, sustainable data-driven enterprise IT systems. He is an active thought leader in the press and speaker circuit on big data, IoT and data science, sharing real-world experiences from customers. Wael holds degrees in both electrical engineering and economics and specialises in game theory and artificial intelligence. 

Emil Berthelsen, Research Director, Gartner - As an industry analyst Emil helps companies understand IoT complexity, choose technology, and prepare for its long-term impact. He is an established thought-leader in IoT and has published many reports and presented at numerous conferences.

PR Contact

Sarah Lafferty
Round Earth Consulting (on behalf of Pentaho)
Tel: +44 (0)7917 222 144


About Hitachi Vantara

Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd., helps data-driven leaders find and use the value in their data to innovate intelligently and reach outcomes that matter for business and society. We combine technology, intellectual property and industry knowledge to deliver data-managing solutions that help enterprises improve their customers’ experiences, develop new revenue streams, and lower the costs of business. Only Hitachi Vantara elevates your innovation advantage by combining deep information technology (IT), operational technology (OT) and domain expertise. We work with organizations everywhere to drive data to meaningful outcomes. Visit us at

About Pentaho

Pentaho data integration and analytics at Hitachi Vantara is an open-sourced based, enterprise-class platform for big data deployments. The unified data integration and analytics platform is comprehensive, completely embeddable and delivers governed data to power any analytics in any environment. Pentaho has enabled early big data and emerging IoT deployments, making our customers some of the most innovative in the industry – connecting people, things, and data to drive their digital transformation. Learn more at

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society’s challenges. The company’s consolidated revenues for fiscal 2016 (ended March 31, 2017) totaled 9,162.2 billion yen ($81.8 billion). The Hitachi Group is a global leader in Social Innovation and has approximately 304,000 employees worldwide. Through collaborative creation, Hitachi is providing solutions to customers in a broad range of sectors, including Power / Energy, Industry / Distribution / Water, Urban Development, and Finance / Government & Public / Healthcare. For more information, please visit