Customer Use Case

"We had a warehouse and a lake that were very disparate. How do we take that noise and transform it into something useful? Pentaho was the glue."

Robert Walsh, Technical Director of Enterprise Business Intelligence , ZeniMax Media Inc.

ZeniMax Media Inc.

ZeniMax Media Inc. creates and publishes video games for consoles, PCs, and mobile devices.

Business Case

  • The personal computer gaming industry is being driven by big-data analytics. The $18.4 billion market has traditionally been an over-the-counter business, with DVDs boxed and sold at prices of up to $60 each. Although many games are still packaged that way, the industry is beginning a massive move to the internet. This is reshaping nearly everything about the way gaming companies are doing business.
  • The challenge for game developers is to extend the story line to keep players engaged. If developers can keep players engaged with new adventures, challenges and rewards, play can go on for years.

Business Challenges

  • Games generate a huge amount of data, as much as 5 terabytes per day for some of ZeniMax’s most popular titles.
  • ZeniMax’s historically siloed organizational structure gave developers little reason or incentive to share data. Each team selected its own metrics and made its own decisions.
  • ZeniMax had data in MySQL, Postgres, JSON, XML and plain text but there was no way to consolidate raw information into one database and present it in a form that could be digested by the business.

Value Added

  • Analysts are now able to spend their time digging into gamer behavior instead of loading data. Pentaho automated much of the work that had previously been done manually or with Python scripts.
  • The time needed to launch a new game has been reduced from months to weeks.

Why Pentaho

  • Pentaho combined data integration and analytics platform appealed to the needs of the business.
  • Provides the performance and framework to create a single view of the business.
  • Proven leader in the big data market.

Read more on siliconANGLE: Big data leads a transformation in PC gaming