Customer Use Case

"Pentaho enables ExactTarget to power the real-time analytics and cross-channel analysis."

Scott McCorkle, COO, ExactTarget


Global provider of cross-channel interactive marketing solutions

Business Challenges

  • ExactTarget needed real-time data analytics and customizable reporting for its clients around the globe.

Pentaho Solution

  • Pentaho Business Analytics integrates into ExactTarget’s on-demand interactive marketing platform to powers its new Report Builder application.

Value Added

  • The solution allows ExactTarget to create more relevant and targeted cross-channel marketing campaigns across email, mobile, social media and the Web.
  • ExactTarget can now offer an integrated data analysis and reporting solution that allows marketers to explore interactive marketing metrics in real time.

Why Pentaho

  • Scalability
  • Ease of integration