Customer Use Case

"Using Pentaho Analyzer has made me a dangerous data analyst."

Jeff Sippel, CTO, edo Interactive

edo Interactive

Venture-Backed Start-Up at the Intersection of Payments & Advertising

Business Challenges

  • edo Interactive wanted to deliver real-time analysis of customer data to help clients improve targeted advertising.
  • It was too time-consuming and costly to manage the ETL process of 5 billion consumer transactions, growing by the millions every day.
  • Could not meet SLA’s with existing analytics infrastructure

Pentaho Solution

  • Pentaho Business Analytics running on Cloudera Hadoop Distribution, Hive and HBase.
  • Pentaho Data Integration is used to extract, integrate and analyze data from nearly 5TB (and growing) of historical data.
  • Pentaho System Integrator Partner, OpenBI aided with development and implementation.

Value Added

  • Reduction in IT costs and no need for specialized Java programming.
  • Improved analytical capabilities to better serve customers.
  • Reduced ETL process time from 27 hours to 8 hours, and increased ease of use for reporting and analysis.

Why Pentaho

  • Competitive Pricing
  • Real Time Analytics Capabilities
  • Reduced of Technical (IT) Barriers