About This Customer

Online New Car Sales


Our sales team uses Pentaho on a daily basis to optimize the sales process and improve the customer experience. Thanks to its ease-of-use, team members without deep IT knowledge can create reports and access dashboards.

Michael Radziock Head of Sales, Autohaus24

Use Case Overview

Business Challenges

  • To manage the sales process more efficiently and identify critical trends and opportunities, Autohaus24 needed an easy-to-use business analytics tool that gave the sales team insights through real-time and self-service reporting.

Pentaho Solution

  • After an evaluation of different business analytics tools, Autohaus24 selected Pentaho for its ease-of-use and real-time reporting capabilities.
  • Pentaho Reporting creates daily reports used by sales, business development, controlling and purchase teams.
  • Pentaho Dashboards create visual and interactive user interfaces to analyze sales and company KPIs.

Value Added

  • Pentaho’s interactive user interface enables the sales team to self-sufficiently create and use reports and dashboards without help from IT.
  • Autohaus24 has been using Pentaho Business Analytics for more than two years on a daily basis to control and optimize the sales process.

Why Pentaho

  • Intuitive interface
  • Self-service reporting and dashboards
  • Real-time reporting