Customer: ExactTarget

"Pentaho’s scalability allows us to support our global clients while the Big Data capabilities of Pentaho BI provides the solutions we need to manage the exponential growth in data required to power real-time marketing."

Deployment Overview

Key Challenges

• ExactTarget needed real-time data analytics and customizable reporting for its clients around the globe.

Pentaho Solution

• Pentaho Business Analytics and Big Data Capabilties are integrated ExactTarget’s on-demand interactive marketing platform to powers its new Report Builder application.

Results

• The solution allows ExactTarget to create more relevant and targeted cross-channel marketing campaigns across email, mobile, social media and the Web.
• ExactTarget can now offer an integrated data analysis and reporting solution that allows marketers to explore interactive marketing metrics in real time.

Why Pentaho

• Ease of integration
• Scalability