Customer: ExactTarget

"Pentaho’s Business Intelligence and analytics suite enables ExactTarget to power the real-time analytics and data-intensive cross-channel analysis marketers need to better engage today’s connected consumer."

Deployment Overview

Key Challenges

• ExactTarget needed real-time data analytics and customizable reporting for its clients around the globe.

Pentaho Solution

• Pentaho Business Analytics integrates into ExactTarget’s on-demand interactive marketing platform to powers its new Report Builder application.

Results

• The solution allows ExactTarget to create more relevant and targeted cross-channel marketing campaigns across email, mobile, social media and the Web.
• ExactTarget can now offer an integrated data analysis and reporting solution that allows marketers to explore interactive marketing metrics in real time.

Why Pentaho

• Scalability
• Ease of integration