About This CustomerExactTarget
Global provider of cross-channel interactive marketing solutions
Pentaho’s Business Intelligence and analytics suite enables ExactTarget to power the real-time analytics and data-intensive cross-channel analysis marketers need to better engage today’s connected consumer.
Use Case Overview
- ExactTarget needed real-time data analytics and customizable reporting for its clients around the globe.
- Pentaho Business Analytics integrates into ExactTarget’s on-demand interactive marketing platform to powers its new Report Builder application.
- The solution allows ExactTarget to create more relevant and targeted cross-channel marketing campaigns across email, mobile, social media and the Web.
- ExactTarget can now offer an integrated data analysis and reporting solution that allows marketers to explore interactive marketing metrics in real time.
- Ease of integration