Marketo

About This Customer

Marketo
Leader in SaaS marketing automation solutions

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Marketo screenshot
Marketo screenshot
Pentaho helped us meet our goal of rapid time to market and delivered a feature rich product to the market in just 8 weeks.
Simon Lee Business Intelligence Engineer, Marketo

Use Case Overview

Business Challenges

  • Marketo needed an embedded business analytics suite that could deliver dashboards and reports
  • Marketo wanted a solution that could be implimented both at a lower cost and with less latency than architecting an in-house analytics solutions

Pentaho Solution

  • Pentaho BI Suite Enterprise Edition including Pentaho reporting, analysis and dashboards.
  • Pentaho OEM Program.
  • Pentaho Professional Services including support, on-site training and two weeks of consulting.

Value Added

  • Increased functionality for Marketo customers now includes the ability to create ad-hoc reports, dashboards, and slice and dice data.
  • New product extends the breadth of the Marketo product suite.
  • Go-to-market time of just eight weeks.
  • Time and cost savings on internal development, which would have taken at least four full-time engineering resources over three months.

Why Pentaho

  • Flexible and extendable architecture
  • Product roadmap transparency
  • Easy and straightforward security and user-authentication integration
  • Positive user experience
  • Ability to rebrand the Pentaho user interface