Customer: Online Buddies


About this Customer

Online Buddies

Social Networking Site

Related Media

Online Buddies

"People are able to accelerate business intelligence because of Pentaho. Without the support help we received from Pentaho Enterprise Edition, it would have taken us many months (to achieve similar results with the Community Edition)."

Deployment Overview

Key Challenges
  • Wanted the ability to quickly analyze and report on key trends in end user behavior.
  • Had a lack of a common Data Integration/ETL framework for integrating multiple systems and capturing metadata.
  • Needed a solution that would help them overcome such data management obstacles as the use of redundant steps to achieve analytics and reporting objectives.
  • Like all popular networking and social media sites, Online-Buddies gathers large volumes of data concerning user activity patterns (feature usage, response to promotions, login history etc,) but found it challenging to make full sense of the data through analysis and real time reports.
Pentaho Solution
  • Pentaho Analytics
  • Pentaho Architects Bootcamp
  • Pentaho Reporting
  • Pentaho BI Suite Enterprise Edition Platinum Edition
  • Pentaho Data Integration
Results
  • Experienced quick time to value with Pentaho Services. While in the first month of their contract entered 15 support tickets receiving quick and helpful support. In comparison they believe it would have taken over 3 months to receive similar results with Pentaho Community Edition.
  • Uncovered key trends in user purchase behavior (conversion rate) after free trial period ends by tracking several “what if” scenarios side by side such as: Different message timing; Different message content; Different message frequency; Special targeted sale offer after XX days of no purchase.
  • Integrated data from multiple systems to provide a single view of their business allowing them to share consistent data and dashboards to an audience inside the organization enabling more people in the organization to make better decisions.

Why Pentaho

  • Scalability
  • Cost of ownership
  • Agile BI features of Pentaho Data Integration
  • Excellent support