Sometime in Q3 2009 I was working with our CTO James Dixon using Pentaho tech to extract information from Salesforce.com and Eloqua to do analysis on our own leads. Yes, we do eat our own dog food. Constantly we were going back and forth through the process of extract, model and visualize. As you can imagine after the 7th iteration, James was sick and tired of having to do this process over and over again, especially with me changing requirements with each iteration. This process is widespread with all BI tech and we knew that somebody needed to improve it.
Over happy hour at The Miller Ale house or "West Campus" as we call it, we got thinking and brainstorming ideas of how to:
- Remove the pain in the process
- Streamline the process
- Make it is easier so non-techies can achieve success
We also knew that whatever we could do to remove any barriers in building and deploying BI applications would certainly come back to benefit our community and customers.
This was the start of our path to create the Agile BI initiative. With this concept, we also looked for feedback from our open source community and SI partners who are currently doing real world implementations.
Today, I am very proud to announce the release of Pentaho Data Integration (PDI) 4.0, the next product milestone in the company’s Agile BI initiative. PDI 4.0 is the world’s first fully unified ETL, modeling and data visualization development environment that enables developers and business users to work side by side to build and deploy BI applications in minutes to hours rather than from weeks to months. In addition, we have added Enterprise Edition improvements in security, team collaboration, content versioning, repository, and integrated scheduling. Available as either on premise or in the cloud, the end game is a solution that enables BI projects that are quicker to build, easier to adapt and provide faster time to value.
Now I can sit down with James and together we can quickly extract data from our CRM and marketing applications, model the data and visualize the data all in the same development environment. I can get the information I need much more quickly and James’ life will be much easier. And isn’t that what we all want?
Let the new BI era begin!